This article first appeared in the Somerset County Gazette.
I have recently acquired a new car. I can’t really say I bought it as it still belongs to the leasing company. But it feels like mine. We have christened him Albert.
As with all new cars, Albert assumes I am stupid. He automatically controls the lights and the wipers; sorts out my speed, tells me if I am too close to the car in front and actually brakes for me if he feels I am not taking his warnings seriously enough. He decides on my route, and beeps, very annoyed, if I get too close to anything that might hurt me. When I am foolish enough to try to reverse Albert immediately produces a screen giving a clear camera view of what is behind, with red lines on the screen that I mustn’t cross. What he seems to prefer is that I press a series of buttons so he can park without my intervention. It is quite scary to let go of the wheel and hand over control, but to be fair he does a far better job than me.
In a way this sums up many people’s parenting style. Our job is to keep the kids away from harm, to make sure they don’t get too close to danger; to plan out their route; make sure they can see clearly; not let them do anything stupid or too risky; to protect them from the elements and themselves and do as much for them as we can. Because to be blunt, we are better at it, having had far more practice. We’ve got the experience and a techy car; but our kids have no experience and the equivalent of an 8 year old Cortina
And so we very easily become the automated drivers of their lives.
But of course as they get older things change. Our children are now far better at many things than we are. They want to make their own decisions; take their own risks; try new things out; choose their own routes; sort out their own speed; park for themselves. This is tricky stuff and of course they will get some things wrong, but just as we did at their age, they will become better people as they learn from their mistakes.
The clincher is that I am not sure Albert trusts me: there will always be a bit of competition and irritation as he thinks he knows best, whereas I want to practice and become a better driver.
Hmm. I think I’ll turn the auto park off for a bit.
With introductions out of the way, (see below) we can move on to the second part of our look at what makes good press releases.
Like news stories, good press releases tend to adopt a standard journalistic structure, widely known as the ‘inverted pyramid’.
Essentially, this means thinking of what you’re writing as fitting into a triangle where the bigger, wider part is at the top and the point is at the bottom. (more…)