Having sorted 1- 5 on top tips for a PR campaign, lets take a look at 6 – 10.

6. Sounds silly but you really do need to know what you’re talking about. Vague ideas of “raising awareness about stuff” or “bring our offering to market” just don’t work. The old naff tricks are the best: if you had 15 seconds in a lift with a potential investor, what would you say? Can you sum up your product service or whatever in a few lines? Me? I “use communications strategies and media management to help grow your business”. Not Pulitzer stuff I grant you, but at least you know what I think I can do.

7. “Tell em what you’re going to tell em; tell em; tell em what you told em; tell em again.” Repetition may be rude at dinner parties but is necessary in PR. It is not good enough having the best slogan and the sharpest marketing line unless people walk away with it. I am told that no one listens until they have heard something for the 7th time. Makes sense to me. This is why I am now at…

8. Don’t lie. Another obvious one, but you’d be surprised. And by lie I also mean don’t exaggerate to the point of obscurity or embellish to the point of perjury. If your message isn’t very good, then don’t spin it, re visit it.

9. Use real language. Don’t use abstract concepts (unless your company is “Abstract Concepts Inc.”). Use concrete images and active words. For reasons too complicated to explain, if you use the passive tense, a puppy somewhere dies.

10. There is no ten. Sometimes you need to break the rules

So good luck with your PR campaign. And if you want help, please feel free to call me for a free chat.

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