‘Hope for the best but plan for the worst’ is a useful saying in any walk of life.
In my experience, most businesses – certainly the successful ones – tend to be run by optimists.
Enterprising, adventurous risk-takers tend not to wonder whether their glasses are half full or half empty. Instead, they see an opportunity to fill the glass… then sell more glasses and more drinks to fill them.
Most of the time, PR is about telling people the good news that their glasses are more than half full, or that they could be.
But sometimes things go wrong and (to stretch the metaphor) people can see the glass is half empty, because it’s cracked or broken and making a mess.
Tough times like these call for ‘crisis management’, which is often the point where people realise they never planned for the worst.
And this is where the first rule of dealing with a crisis comes in:
The second rule (unless you’re happy to see all your hard work wasted) is to get help – particularly with your communications and public relations.
I’ve worked in PR long enough to have seen businesses and organisations through some very serious difficulties – everything from making people redundant, to being accused of killing someone.
Ask for my professional help and what you tell me might surprise me but nothing you can say will faze me and none of it will go any further.
I can’t make the media go away but I can help you manage your crisis communications; then help you rebuild your reputation once the rest of the world has moved on.
So, whether you’d like help preparing for the worst, or it’s already happening, give me a call on 01823 271508, or drop me a line: firstname.lastname@example.org