Mark Wall Communications have worked with a range of clients – public, private and third sector – to help them with a range of problems. On this page you will find some examples of the work we have done.
Mark Wall was asked to work with the World Health organisation in Athens to provide training to leaders of the Greek health service. Working alongside social marketing expert Jeff French Mark designed and delivered a day’s training in Athens for 50 Chief Executives and officers from the Ministry of Health. The course covered internal communications, media management, crisis communications and stakeholder management and was very well received.More About World Health Organization
Healthwatch Somerset work with patients, carers and others to report their experiences in the health and social care system. By giving people a voice they can help improve services across the board. As a result of their “Enter and View visits”, where trained volunteers visit care homes and talk to staff and residents, they published a series of six good practice guides. These covered a range of issues from discharge to resident participation, making recommendations that would benefit the homes and their residents. They wanted to make people aware of these guides and so asked Mark to help them. After meeting with the team and discussing options Mark developed a communications strategy and media plan that ensured all those with influence and interest were informed and engaged. A press campaign was executed and the local MP recruited to offer her support. This culminated in a well attended lunchtime event in central Taunton where staff and volunteers gave brief presentations and representatives from across the sector – providers, commissioners, volunteers and care home managers – gathered to hear about the guides and take their copies. The MP spoke and spent time with those attending. As a result the guides had a wide circulation and acceptance and Healthwatch Somerset were more visible to support the work they do.More About Healthwatch Somerset
Mark worked with colleagues at The Campaign Company to provide support and training to the communications team at this large council. An award winning team with a good reputation, they were going through a time of change and challenge and we worked to introduce a new way of thinking about corporate communications. Following this, we then did some detailed work with the Assistant CEO and the communication team leaders to implement the plans. Mark was on site one day a week for 9 months and delivered extra support remotely to help ensure the team remained at the top of their game and were able to adjust their offering to meet the new demands of the public sector.
We designed and delivered two days of bespoke media training for senior clinicians and managers in the Somerset Clinical Commissioning Group. Working with award winning film maker Andrew Brown of De Facto Films we put together a challenging, intensive and very interactive course for these senior staff members.
At the end of the training, they were far better equipped to deal with reactive press enquiries and use the media to get their messages across. The secret to media training is making sure that the case studies and examples used are directly relevant to the individuals attending the day. Off the shelf training simply does not work.More About Our Media Services
Mark Wall Communications worked with a large company in the South of England who were in court facing a health and safety at work charge. They had pleaded guilty but needed support to ensure that the story was reported fairly and accurately in the media, showing the actions they had taken and the changes that had been made as a result. After meeting with the Chief Executive and senior communications manager, we drafted a suite of materials to help communicate with a range of audiences: media; customers; stakeholders; staff.
We then monitored coverage across the region on the day of the court case and prepared, briefed and supported senior managers as they gave interviews. A short report was then compiled after the event, and suggestion made for additional media activity that the communications team could progress to help rebuild reputation.More About Our Crisis Services
In 2015 Mark Wall Communications worked with the Trauma and Orthopaedic Department at Taunton’s Musgrove Park Hospital to help promote the achievements of the department. A media plan was agreed following a workshop with staff and developed after a series of interviews with patients. A video was produced emphasising key messages and as a result of the project the BBC ran a series of pieces about the department.More About Our Training Services
Mark worked with the team at CICCIC to help raise awareness of their campaign to secure funding from the local authority. After discussions with the partners, he drafted a press statement and spoke to a number of local journalists to gauge interest ad agree tone. The result was a very high profile piece in the main local paper that is read by over 30,000 people.
Mark has worked with the LHF, a grant giving organisation working in the housing and homelessness sector in London, for 5 years. Mark works for 2 – 3 days a month, either at meetings in Bermondsey or remotely, building the LHF reputation, developing plans for campaigns and events, and providing a PR service. This has included promoting conferences, writing copy for advertorials and building a social media presence. By keeping the work to just a few days and being completely flexible on timing (e.g. the 3 days may be spread over 10 – 15 days overall) a professional effective service costs very little.